Pokémon Go continues to help Nintendo make headlines, with the fledgling augmented reality title having now steered the Japanese giant towards a new stock market record.
As reported by Bloomberg, Nintendo traded 467 billion yen ($4.5 billion) in shares last Friday on the Tokyo stock exchange — the largest daily turnover of any company this century.
Earlier this month, Nintendo’s shares hit highs not seen since October 2015, rising by 24.52 percent in just one day.
Pokemon Go’s immediate success has also presented challenges, with developer Niantic recently delaying the game’s international launch in the wake of server issues caused by unexpected demand.
The studio’s data collection policy was also called into question after it came to light that iOS versions of the game may be granting full Google account access; a problem Niantic says it’s already working to address.